YOUNG + CO JOINED TOP SA DESIGNERS GET TOGETHER TO LAUNCH THE FIRST ANNUAL BRAVE HEART BEARS INITIATIVE WITH THEIR GENDER-FLUID BRIDAL COUPLE.

Women and Men Against Child Abuse (WMACA) in association with with over 36 top South African designers, popular brands and well known South African personalities launched the first annual BRAVE HEART BEARS Initiative to coincide with the launch of 16 Days of Activism, and YOUNG + CO are honoured to be part of it.

BRAVE HEART BEARS is a unique and rare collection of over 100 beautifully dressed and exquisitely styled teddy bears. The aim of creating this magical collection is to help raise funds to ensure that every abused child gets the necessary therapies required.

Sadly, during the lockdown, the numbers of abused women and children literally exploded. Over the past 8 months, WMACA have assisted with 3,500 children’s therapy sessions, 90 parent sessions and 120 family sessions. Their services are free to all children and parents.

“Why do kids love bears so much? Besides being cuddly and cute, they offer unconditional love, reassurance, security and companionship. Even in our high-tech world of gadgets and gizmos, their love affair with the simple teddy bear runs deep which is why BRAVE HEART BEARS was the perfect initiative to launch for what we are working towards”, explains WMACA founder Miranda Jordan. “The BRAVE HEARTS BEARS Initiative will help us with a much needed financial injection to help those broken little souls by giving them the tools to navigate a positive way through their pain.”